Jason T. Demorest

Vibe Coder & Digital Marketing Consultant

Seventeen years working in marketing and consulting across Asia, Europe, and the US. These days my focus is vibe coding; pushing AI generation to see what's actually possible, building working software with prompts and iteration. Alongside that I still take on digital marketing strategy and consulting engagements. Currently available for consulting and freelancing gigs. Based in Frankfurt but remotely available worldwide.

Get in touch See my work

Work history

Experience

LONGi Solar Earth Law Center Hanlin Publishing WHITE Communications
2021 – Present
Self-employed
AI & Digital Marketing Consultant — Vibe Coder
Frankfurt, Germany · Remote
Freelance consulting focused on AI-driven app development, creative asset generation, and digital strategy — turning prompts and iteration into shipped products and campaigns.
  • App development & vibe coding — building working sites, tools, and apps end-to-end with Claude Code, Codex, Cursor, Gemini, and Replit
  • Visual asset generation — image and video production with MidJourney, Higgsfield, Flow, and Google AI Studio for branded content, ads, and storytelling
  • Music & audio creation — original tracks, jingles, and soundscapes via Suno
  • Prompt engineering and AI-assisted pipelines that streamline content, data, and creative workflows from brief to delivery
  • Strategic guidance on AI adoption, tool selection, and workflow efficiency for creative teams and startup projects
2018 – Present
Earth Law Center
Digital Strategy Consultant
New York · Remote
Long-term engagement advising on digital marketing strategy, paid search, and social media for this environmental NGO.
  • Paid search channel share: 2.2% → 53.1% (Oct 2018 to June 2019)
  • Daily click average: 6.3 → 109 in the first month
  • Saved Google Ad Grant account from termination within four days of taking over
  • Introduced Microsoft Clarity for UX insights; established a Canvas team for social and webinar assets
2022 – 2023
LONGi Solar
Senior Online Marketing Specialist – Europe
Remote
Led online marketing strategy for Europe, coordinating with internal teams in Europe and China. Managed Netherlands and UK channel partner programmes, SEM, newsletter strategy, and publisher research.
2022
Iris Worldwide
Digital Analytics Strategist
Munich
Agency-side role across Samsung, BSH brands, Adobe, and Flix. Covered media planning, CRO, SEO, analytics, and cross-market campaign management.
  • Led a CRO pilot project analysing Adobe Analytics data across 14 D2C and non-D2C markets — 3 recommendations became major global rollout projects
  • Media strategist and planner for a global B2B pilot project
  • Researched and implemented a new DSP to expand Iris's advertising solutions
  • Publisher relations, contract negotiations, and audience profiling
2019 – 2021
WHITE Communications
Digital Marketing Manager
Munich
Campaign management and digital branding for fashion, luxury, and lifestyle clients.
  • Led digital for Dr. Martens' 2019–2020 Tough-As-You campaign and Tamara Comolli's Carolyn Murphy DACH & US campaigns
  • Introduced TikTok, AR filters, and geofencing with footfall reporting to the agency's capability stack
  • Resolved technical platform issues across DV360, social partner setups, and e-commerce catalogues
2013 – 2020
Hanlin Publishing
Chief English Consultant & Writer
Taipei, Taiwan
Built and led a consulting division for Taiwan's largest educational publisher.
  • Grew the division from zero to 32 people — actors, voice talent, trainers, promotional consultants, and photoshoot models
  • Trained consultants in lead-engagement and needs analysis; contributed to Hanlin achieving 50%+ market share for the first time in its 50-year history
  • Published materials featured in People Magazine and Focus Newspaper

Capabilities

Skills

AI & Automation
Prompt engineering MidJourney Suno Google AI Studio Replit Cursor Claude Code Codex Vibe coding API integrations

Paid & Organic Search
Google Ads SEM SEO Google Ad Grants SEMrush DV360

Analytics
Adobe Analytics Google Analytics Matomo Microsoft Clarity CRO KPI frameworks

Strategy
Campaign strategy Go-to-market Competitive analysis Media planning Reputation management Partnership development

Content & Creative
Image generation Video production Audio generation Copywriting Social media

Languages
English — native German — B1 Chinese — intermediate

Background

Education

Professional Certificate — Digital Media & Marketing
Duke University · 2017–2018
MA, Linguistics
National Cheng Kung University, Taiwan · 2007–2013
BA, Creative Writing
Western Michigan University · 2000–2005
Study Abroad — German Studies
University of Bonn · 2004

Let's talk

Get in touch

I'm currently available for freelance projects and consulting engagements. If you're working on something that needs strategic thinking alongside hands-on execution, feel free to reach out.

linkedin.com/in/jason-demorest